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about us

KarlKarl Faber

31 years in bike trade
Transportation cyclist




Alex Faber

Vice President/Owner/Manager
11 years in bike trade
Ashland born and raised, Alex has been in the shop since she was a baby and never left! Fitness, transportation, and now mountain biker.



SpeedyEric (Speedy) Houle

Mechanic/Sales Associate
3 years in bike trade
Forest road wanderer. You can find Eric most days at Ashwabay or on the forest roads of the Chequamegon National Forest.






Dylan Reynolds


David Wallis



NickNicholas Pechacek

Bike Shop Ambassador
21 years in bike trade
Committed road self sustained tourer and trials cyclist with a touch of flatland bmx. Winner of the Indiana Little 500 in 2000.



EricEric Faber

IT Support
10 years in bike trade
Transportation and mountain cyclist