We are a family-owned business that’s been on Ashland’s main street since 1981. We are deeply rooted in the Chequamegon community and make it our mission to make bikes easy, accessible, and part of your everyday life.
Karl has been a bike mechanic since his days pioneering mountain biking in the 1980s. A Northland College graduate, Karl did like many of us do — found a way to stay in the Chequamegon Area and make his passion his business.
These days, Karl is rocking the e-bike, clocking the miles through Ashland’s rail trail, and still wrenching away at the shop.
Alex grew up in the bike shop and the cycling community. After several adventures into college, grad school, into prairies and across seas, she returned to the bike shop to keep her community rolling. She also leads a citizen science non-profit, the Superior Rivers Watershed Association.
Alex leads a weekly casual group ride May-October and is the mind behind our Just Riding Along newsletter.
Eric is our source of skill, perfection, and precision. He has an incredible eye for detail and will spend hours pouring over the intricacies of gear ratios, bike charts and geometry, and affects of temperature on tire pressure.
Eric’s biking playground is the Chequamegon-Nicolet National Forest and the hundreds of miles of gravel roads in the region. When he’s not finding gravel paths, Eric is biking at Ashwabay, on Zwift, or dreaming up his next custom bike build.
Nate spent the first few years of his life and has returned as a budding mountain bike and enduro racer!
Nate is topping podiums at races around Minnesota, Wisconsin, and Michigan lately. He’s well on his way to entering the world of competitive racing! He spends his summers wrenching on bikes with us and beating the competition on weekends.
Our fashion expert.
Our jersey connoisseur.
Our supervisor and resident shop dog.
Our mission is to keep our community rolling.
Keep the rubber side down.