• 715-682-2091



Special note regarding bicycle availability: due to the COVID-19 pandemic, bicycle manufacturing has fallen way behind. The nation has also seen an enormous boom in bicycling. We are so thrilled to see people out biking more than ever before! However, this does mean that new bicycles are low in supply and high in demand. 2022 will continue to be difficult getting new bicycles. There are unprecedented waits of one, two, six, and sometimes twelve months for certain bike models.

In light of the scarcity of bikes in 2022, please be flexible. Plan ahead. Be open to pre-ordering a bike with a variable ETA. And consider getting your existing bike tuned up and equipping it with tires and accessories that fit the style of riding you’re looking to do!

Looking for the right bike for you? Our bike brands offer a wide selection of bicycles for you to have the right set of wheels . We stock the following categories of bikes:

Please keep in mind that 2022 will continue to be difficult to get bikes. Most of our 2022 bikes have already been ordered, and we’ve even ordered some bikes for 2023 and 2024. Estimated Time of Arrivals (ETAs) on these bikes are just that — estimates. We’re doing our best to bring you the bikes you want so we can all keep rolling.

New Bike Purchase Policies

  • No holds. Sorry, but we cannot hold a bike for you without money down.
  • Layaways. We will do layaway. We require 50% down and pay within 30 days.
  • Pre-orders. A refundable deposit of 50% is required for all pre-ordered bicycles. A pre-ordered bicycle is a bicycle which we already have on order within our shop, and you are therefore reserving the bike for when it arrives. During this strange time of a bike shortage, we must warn that all ETAs on incoming bikes are variable. We cannot guarantee the ETA, but we will do our best to keep you up to date on when your pre-ordered bike is set to arrive.
  • Special orders. A non-refundable deposit of 50% is required for all special ordered bicycles. A special order bicycle is one which we do not normally stock and do not intend to stock. We require you to commit to this order.
  • No returns on bikes once used. Once used beyond store test-ride condition, your bike is non-returnable. Any bikes returned unused will be subject to a 20% restocking fee.

Trade-In Policies

  • In-store credit only. We accept trade-ins for in-store credit only. We will offer you a gift certificate for the value of the trade-in, which you can apply immediately to the purchase of a new bike to offset the cost!
  • Bike shop quality. We do require that all trade-ins are of a bike shop quality. There are important differences in the quality of materials, components, manufacturing and services offered with bikes purchased from specialty stores vs mass merchants, and we will not take bike brands sold at department stores.
  • Evaluation. All trade-in prospects will go through an evaluation process. We will need to see the bike and give it a thorough inspection. We may ask you to leave it for a few hours for this process.
  • Offer & value. We will do some research on your make, model, and year of bicycle and see what that bike is selling for on average through various other venues. Most of the time, we will offer you 50% of what we believe we will be able to sell the bike for.
  • Ownership and ID. We will require you to sign an agreement that this bicycle is your property and you are legally allowed to transfer it to us. This will include your contact information in case we need to get a hold of you.

Unsure what your old bike is worth? While we will go through a detailed evaluation of your bike, use several sources to estimate value, and may have different criteria for what types of bikes we do and do not want to purchase for trade-in, you can get a rough estimate at home using Bicycle Blue Book’s value guide: