• 715-682-2091


Check out our regularly in-stock models of bicycle below.

Comfort & Recreation

Trek Verve 2 – $519.99

Mainline – black or viper red

Women’s Specific Design – black or purple lotus

Verve 2 is a great hybrid bike that balances comfort, speed, and power. Looking for a comfortable ride for around town, up and down hills, or push for a little bit of exercise? This might be your next bike.

Electra Townie Original – $449.99 to $659.99

Townie Original 1, Townie Original 7D, Townie Original 7D EQ, Townie Original 21D, & Townie Original 21D EQ

Many colors available!

Why we love it? Comfort and options! The Townie offers endless options in speeds, colors, and accessories, all rolled up in the most comfortable bike ride you’ve ever had.  The Townie’s patented Flat Foot Technology® frame design gives you a great, laid back cruise and confidence touching the ground from your seat. It’s a bit like lounging in an armchair on wheels.

Electra Cruiser Lux Fat Tire 7D – $659.99

Fat bike style on beach cruiser comfort. Say no more.





Commuter & Fitness

Trek FX 2 – $489.99

Mainline- black

Women’s Specific Design – charcoal

FX 2 is the around-town, commuter, fitness, flat-bar road bike you’ve been looking for. With speed and comfort in mind, it’s our favorite option for your all-around, multi-purpose city bike.


Trek Dual Sport 2/Neko 2 – $619.99

Dual Sport – black/green

Neko – california sky blue

The Dual Sport (or for ladies’ specific, the Neko) is the SUV of bicycles. On road, off road, the Dual Sport does it all. For country and dirt road living, it’s a particular favorite. If you want a bike that can handle a little bit of everything you put it through, the Dual Sport is the bike for you.


Trek Marlin 5 – $519.99

metallic gunmetal/viper red

Marlin 5 is the entry level mountain bike of choice. Love that mountain bike style for your everyday town adventures? New to the trail and on a budget? The Marlin 5 is the rugged, trail-ready commuter that so many cyclists have come to love.


Trek Marlin 7 – $749.99


Marlin 7 is your next step up in mountain bike. With upgraded fork and derailleurs (among other things) from the Marlin 5, the Marlin 7 is the bike for an excursion into mountain biking fun.




Trek X-Caliber 8 – $1,149.99

waterloo blue

The X-Caliber 8 is your cross country mountain bike with great parts for great value. This bike is well equipped with a Shimano drivetrain, RockShox fork, hydraulic disc brakes, and tubeless ready rims for an excellent upgrade and excursion into fast, fun singletrack.



Trek Domane AL 2 – $799.99

Mainline – not in stock

Women’s Specific Design – black/pink

Trek’s Domane line-up is one of the most comfortable road bike lines we’ve found… and incredible versatile. Starting at $799.99 with the Domane AL 2, the aluminum frame and carbon fork will be an excellent starting point in your road biking adventure. And if you’re looking for more options, Trek’s Domane line-up continues onward from there. Come test ride, and we’ll fine-tune the rest from there.

Trek Crossrip 2 – $1,359.99

metallic charcoal

We’re huge fans of this bike! Technically under Trek’s “urban & commuter” category of bikes, the Crossrip has proven to be a formidable gravel bike as well. Out of the Crossrip line-up, we chose the Crossrip 2 because we believe in the great dollar versus component value in this model. You get a great bike for a great price that seems to be pushing the boundaries of what all a bike can accomplish. We’re really very excited to be stocking this bike!


Surly Wednesday – $1,499.00 – not in stock

Trevor’s Closet Black

Surly has a special place in the Chequamegon area fat bike scene. Rugged. Steel. Trail ready.

As Surly’s entry level fat bike, the Wednesday is one of our shop favorites.

Trek Farley 5 – $1,729.99

matte black

Lightweight, fast, and the biggest fat wheels on the market, Trek’s Farley introduces a gorgeous and race-worthy fat bike to the world. And as lightweight as it is, the Farley makes an excellent bike year-round. Roll over sand, snow, roots, and rocks with ease in every terrain you face. And did we mention, the biggest, fattest wheels?

Reid Hercules – $850.00


From the brand Reid out of Australia comes a great value, entry-level fat bike called the Hercules. It has a strong hydrofromed aluminum frame that will hold up to whatever terrain you decide to ride these fat tires over.




Trek Precaliber – $229.99 to $329.99

Boy’s and Girl’s

Precaliber 16, Precaliber 20 SS, Precaliber 24 7-Speed

The Precaliber is a stable, durable, and fun children’s bike series from Trek. From ages 3 to 10-ish, check out the series of bikes available in store.



Strider Sport 12 Balance Bike – $119.99

We believe in balance bikes!

Strider is the best way to get your kid riding a bike, learning balance, and skipping training wheels altogether! With a balance bike, your toddler scoots herself along, learning balance until she’s flying on just two wheels. You’ll be amazed how quickly your child picks up on it… and how soon before you can’t keep up. The balance bike is a great way to outfit your kid with a bike from the minute they start walking until they’re into a 20″ bike, no training wheels needed! Try your toddler on a Strider today!


Don’t see what you’re looking for? Check out Trek’s full catalog of bicycles available here:


Please keep us in mind before you order online. If you see something you like on Trek’s website, just stop in or call us up. We can order it in for you with an average of two day shipping, and no shipping costs to you! Plus, order a bike directly from us, and you get added perks, such as a FREE 30-day tune-up, FREE water bottle and water bottle cage, and FREE kickstand. Plus hands on, personalized service to get you the bike you’ll love forever.

trek surly redline strider