bikes

Your new bike.

This is going to be fun.

We are Trek dealers, bringing you trusted quality bikes from a local name. Based in Waterloo, Wisconsin and featuring world-class customer service, Trek is an incredible selection for your first, second, or 15th bicycle.

Trek’s catalog of bikes is vast, so we keep a curated selection of bikes in-store to help you find the right wheels. We can special order any Trek bike we don’t have on hand to be ready to get out the door usually within one business week.

Electric Bikes

Electric bikes will change your life. They make it easier to bike, faster, and longer. And with pedal assist motors, you’re still biking. You’re still riding, even when you thought you couldn’t.

Mountain Bikes

Ashland is conveniently located between many world-class mountain bike trails. Whether you’re headed to Farm Road Trails in the morning, hitting Ashwabay after work, or taking a daytrip to WinMan, the mountain bike culture here is strong. Trek carries a wide range of cross country, trail, enduro, electric, and casual mountain bikes.

Commuter and Fitness Bikes

Going by bike is so easy. Rated as a top 10 small town for biking by People for Bikes in 2022 and continuing to top the list for Wisconsin and the US, Ashland is a great place to bike. With 10 miles of bike path and all of downtown within a few miles, there’s nowhere you can’t bike to.

Comfort Bikes

It’s important to enjoy riding, and upright riding is the way to go. Comfort bikes put you in an upright position to take stress off your wrists and help you enjoy your ride. Trek and their brand Electra offer comfortable options for a variety of chillax and mildly sporty options.

Road and Gravel Bikes

We have endless gravel roads and hundreds of adventures awaiting your exploration. Trek features incredible gravel bikes made for the Chequamegon Forest, but they excel in race-worthy road bikes seen on the world-stage at events like the Tour de France.

Children’s Bikes

Bikes mean freedom during childhood. And a great bike can mean the difference between smiles and tears.

Fat Bikes

The Chequamegon area is where snow meets ice… literally. You can Bike Across the Bay or find dozens of miles of groomed fat bike trails, in town or within an hours’ drive.

New Bike Purchase Policies

  • No holds. Sorry, but we cannot hold a bike for you without money down.
  • Layaways. We will do layaway. We require 50% down and pay within 30 days.
  • Pre-orders. A refundable deposit of 50% is required for all pre-ordered bicycles. A pre-ordered bicycle is a bicycle which we already have on order within our shop, and you are therefore reserving the bike for when it arrives. During this strange time of a bike shortage, we must warn that all ETAs on incoming bikes are variable. We cannot guarantee the ETA, but we will do our best to keep you up to date on when your pre-ordered bike is set to arrive.
  • Special orders. A non-refundable deposit of 50% is required for all special ordered bicycles. A special order bicycle is one which we do not normally stock and do not intend to stock. We require you to commit to this order.
  • No returns on bikes once used. Once used beyond store test-ride condition, your bike is non-returnable. Any bikes returned unused will be subject to a 20% restocking fee.

Trade-In Policies

  • In-store credit only. We accept trade-ins for in-store credit only. We will offer you a gift certificate for the value of the trade-in, which you can apply immediately to the purchase of a new bike to offset the cost!
  • Bike shop quality. We do require that all trade-ins are of a bike shop quality. There are important differences in the quality of materials, components, manufacturing and services offered with bikes purchased from specialty stores vs mass merchants, and we will not take bike brands sold at department stores.
  • Evaluation. All trade-in prospects will go through an evaluation process. We will need to see the bike and give it a thorough inspection. We may ask you to leave it for a few hours for this process.
  • Offer & value. We will do some research on your make, model, and year of bicycle and see what that bike is selling for on average through various other venues. Most of the time, we will offer you 50% of what we believe we will be able to sell the bike for.
  • Ownership and ID. We will require you to sign an agreement that this bicycle is your property and you are legally allowed to transfer it to us. This will include your contact information in case we need to get a hold of you.

Unsure what your old bike is worth? While we will go through a detailed evaluation of your bike, use several sources to estimate value, and may have different criteria for what types of bikes we do and do not want to purchase for trade-in, you can get a rough estimate at home using Bicycle Blue Book’s value guide:

BAY CITY CYCLES DOES NOT SELL TREK OR ELECTRA PRODUCTS THROUGH THE MAIL OR OVER THE INTERNET. ALL TREK OR ELECTRA PRODUCTS ARE ONLY AVAILABLE AT OUR RETAIL STORE.